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Genetically modified organisms have been artificially manipulated for agricultural requirements.

Lower risk of unfavourable reactions such as gut upsets, irritated skin and poor coat condition.

The traditional prey model diet is based on a source of high protein fresh meat. Dogs may be omnivores, but they rely heavily on protein to help them survive and thrive. Protein contains essential amino acids that are crucial to the process of cell production. Without enough protein in their diet, dogs can develop a host of health problems. Protein helps build and repair muscles and other body tissue.

Single source protein foods can be used as an elimination diet to help diagnose potential food allergies and intolerances due to the limited high-quality ingredients in the product.

Superfoods are foods — mostly plant-based but also some fish and dairy — that are known to be nutritionally dense and thus good for health. Superfoods such as kale provide a selection of essential nutrients in a single, easily digested package.

SHMP (sodium hexametaphosphate) has been shown to be highly effective in reducing dental calculus and tartar. It is also used in human toothpaste as a whitening and stain remover.

A range of Vitamin E, taurine and full of seasonal fruit & vegetables.

Easily digested and palatable sources of fat including coconut oil. Highly digestible sources of carbohydrates such as tapioca and potato.

The source of EPA and DHA in Phoenix is the added marine fish oil.

The eye cells and membranes are rich in EPA and DHA. DHA is required for the normal development and function of the eye, in particular the retina. Omega 3 fatty acids appear to have a role in protecting the eye from retinal disease.

Foods rich in DHA can improve short-term memory and learning abilities.

Less risk of intolerance and digestive upsets. Includes more digestible sources of carbohydrates. No filler’s, just nutrient dense quality ingredients.