Genetically modified organisms have been artificially manipulated for agricultural requirements.

Novel protein sources are proteins that pets may have been exposed to less frequently in their diet compared to more common proteins such as chicken or beef. Examples include whole Australian barramundi, ocean fish, kangaroo and lamb.  These protein sources may be suitable for some pets with food sensitivities; however, individual pets can respond differently to ingredients.

Protein provides essential amino acids that support muscle maintenance, growth, tissue repair and overall health. Both cats and dogs require quality dietary protein, with cats having particularly high protein requirements as obligate carnivores.

Superfoods are foods - mostly plant-based but also some fish and dairy - that are known to be nutritionally dense and thus good for health. Superfoods such as kale provide a selection of essential nutrients in a single, easily digested package.

Phoenix Turkey, Duck & Chicken contains ingredients selected to help support gum and dental health as part of your dog's everyday nutrition.

Phoenix contains selected nutrients including vitamins A, C and E, along with omega-3 fatty acids, to help support healthy vision and eye function.

Phoenix includes selected fibres and chicory extract prebiotics (FOS) to support digestive health and healthy stools. Our adult cat recipes also contain yucca to help minimise faecal odour, alongside fibres and prebiotics that help minimise furballs.

The source of EPA and DHA in Phoenix is the added marine fish oil.

The eye cells and membranes are rich in EPA and DHA. DHA is required for the normal development and function of the eye, in particular the retina. Omega 3 fatty acids appear to have a role in protecting the eye from retinal disease.

DHA omega-3 fatty acids play an important role in brain and nerve cell development. Phoenix also contains selected vitamins and nutrients that help support healthy brain function throughout life.

Phoenix grain free recipes are formulated without grains, using carefully selected ingredients to provide complete and balanced nutrition for cats and dogs. 

Each recipe contains quality proteins, essential vitamins, minerals and other nutrients to support overall health and wellbeing.