Made by locals, for locals

With Phoenix, the person selling you the pet food is the person who owns the brand. The Phoenix creators are a collective of independent pet store owners who bring decades of experience and knowledge to their own range of quality dog food.

Australia & New Zealand Owned

  • Kangaroo & Barramundi

    Grain Free Adult Dog Food

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  • Ocean Fish & Barramundi

    Grain Free Adult Dog Food

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  • Goat & Lamb

    Grain Free Adult Dog Food

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  • Turkey, Duck & Chicken

    Grain Free Adult Dog Food

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  • Ocean Fish & Barramundi

    Grain Free Large Breed Puppy Food

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  • Ocean Fish & Barramundi

    Grain Free Puppy Food

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Your locally owned premium dog food brand

Question: What makes a top-quality, highly nutritious dog food, made with all-natural ingredients even better?

Answer: When it’s owned by your local independent pet store.

Shop local with Phoenix dog food.

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Innovation, quality and nutrition in every bag

You want to give your dog a healthy diet, but unless you’re a dog nutritionist, you need to trust a vet or favourite pet supply store to give you expert advice. With Phoenix, you get the best of both worlds, because it’s developed by an expert pet nutritionist to provide all the nutrients a healthy dog needs.

Each of our varieties has been created by leading pet nutritionists to provide the optimal blend of nutrients for every day.

Handpicked Ingredients

It’s the ingredients that make a quality dog food, and we source nothing but the best local produce. We’re especially proud of our Ocean Fish and Barramundi recipe, which includes sustainably sourced whole fresh Australian barramundi. It is lower in calories, rich in essential fatty acids and ideal for dogs with sensitivities. In all our dog food range, each ingredient is selected to allow your pet to flourish. Our expert pet nutritionists suggest food combinations like, kale, coconut, blueberries and fatty oils to provide the balance of nutrients that your dog can enjoy day in, day out for long-term good health.

Australian Sourced and Made

The ideal dog food has a blend of several ingredients, to make it fully balanced and suitable for eating every day. So, we source an extensive range of products from across Australia to include in our dog food range. We like to offer a full suite of nutrients while also replicating what your dog would enjoy in the wild.