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Made by locals, for locals

With Phoenix, the person selling you the pet food is the person who owns the brand. The Phoenix creators are a collective of independent pet store owners who bring decades of experience and knowledge to their own range of quality dog and cat food.

Australia & New Zealand Owned

Explore Our Range

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  • Lamb with Sweet Potato

    Grain Free Adult Dog Food

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  • Kangaroo & Barramundi

    Grain Free Adult Dog Food

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  • Ocean Fish & Barramundi

    Grain Free Adult Dog Food

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  • Goat & Lamb

    Grain Free Adult Dog Food

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  • Turkey, Duck & Chicken

    Grain Free Adult Dog Food

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  • Ocean Fish & Barramundi

    Grain Free Large Breed Puppy Food

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  • Ocean Fish & Barramundi

    Grain Free Puppy Food

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Your locally owned premium dog and cat food brand

Question: What makes top-quality, highly nutritious dog and cat food, made with all-natural ingredients even better?

Answer: When it’s owned by your local independent pet store.

Shop local with Phoenix dog and cat food.

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Innovation, quality and nutrition in every bag

You want to give your dog and cat a healthy diet, but unless you’re a pet food nutritionist, you need to trust a vet or favourite pet supply store to give you expert advice. With Phoenix, you get the best of both worlds, because it’s developed by an expert pet nutritionist to provide all the nutrients a healthy dog needs.

Each of our varieties has been created by leading pet nutritionists to provide the optimal blend of nutrients for every day.

Handpicked Ingredients

It’s the ingredients that make quality dog and cat food, and we source nothing but the best local produce. We’re especially proud of our Ocean Fish and Barramundi recipe, which includes sustainably sourced whole fresh Australian barramundi. It is lower in calories, rich in essential fatty acids, and ideal for dogs and cats with sensitivities. Across our dog and cat
food range, each ingredient is carefully selected to help your pet flourish.

Our expert pet nutritionists recommend combinations such as kale, coconut, blueberries and healthy oils to provide a balanced blend of nutrients your dog and cat can enjoy every day for long term good health.

Australian Sourced and Made

The ideal dog and cat food has a blend of carefully selected ingredients to make it fully balanced and suitable for everyday feeding. That’s why we source an extensive range of quality products from across Australia to include in our dog and cat food range. We aim to offer a full suite of nutrients while also reflecting the natural foods your dog or cat would enjoy in the wild.

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