
Made by locals, for locals
With Phoenix, the person selling you the pet food is the person who owns the brand. The Phoenix creators are a collective of independent pet store owners who bring decades of experience and knowledge to their own range of quality dog food.
Australia & New Zealand Owned
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Your locally owned premium dog food brand
Question: What makes a top-quality, highly nutritious dog food, made with all-natural ingredients even better?
Answer: When it’s owned by your local independent pet store.
Shop local with Phoenix dog food.

Innovation, quality and nutrition in every bag
You want to give your dog a healthy diet, but unless you’re a dog nutritionist, you need to trust a vet or favourite pet supply store to give you expert advice. With Phoenix, you get the best of both worlds, because it’s developed by an expert pet nutritionist to provide all the nutrients a healthy dog needs.
Each of our varieties has been created by leading pet nutritionists to provide the optimal blend of nutrients for every day.
Handpicked Ingredients
It’s the ingredients that make a quality dog food, and we source nothing but the best local produce. We’re especially proud of our Ocean Fish and Barramundi recipe, which includes sustainably sourced whole fresh Australian barramundi. It is lower in calories, rich in essential fatty acids and ideal for dogs with sensitivities. In all our dog food range, each ingredient is selected to allow your pet to flourish. Our expert pet nutritionists suggest food combinations like, kale, coconut, blueberries and fatty oils to provide the balance of nutrients that your dog can enjoy day in, day out for long-term good health.
Australian Sourced and Made
The ideal dog food has a blend of several ingredients, to make it fully balanced and suitable for eating every day. So, we source an extensive range of products from across Australia to include in our dog food range. We like to offer a full suite of nutrients while also replicating what your dog would enjoy in the wild.
Blog Posts
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Why you should be feeding your pet local dog food
Australia is known across the globe for having some of the best food exports, supplying high-quality, clean and natural products for consumption worldwide.
Why you should be feeding your pet local dog food
Australia is known across the globe for having some of the best food exports, supplying high-quality, clean and natural products for consumption worldwide.
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Regular vs. Grain Free Dog Food
You’ve probably seen the term ‘grain free’ thrown around a lot in the pet food aisle at your local shop, but what does it actually mean? Well, pretty much exactly...
Regular vs. Grain Free Dog Food
You’ve probably seen the term ‘grain free’ thrown around a lot in the pet food aisle at your local shop, but what does it actually mean? Well, pretty much exactly...
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Why do dogs need high protein diets?
The debate over whether dogs are meat-loving carnivores or omnivores with no discerning taste is one that has persisted for years.
Why do dogs need high protein diets?
The debate over whether dogs are meat-loving carnivores or omnivores with no discerning taste is one that has persisted for years.
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